Find out why nobody buys, then get seven moves to fix it.

Paste your offer, your page, or a competitor. You get a strategy document that names the psychological block in your marketing and ranks seven moves with real copy and a 30-day test plan.

Built by Atharva Shah. Marketing X-Ray costs $49, paid once. Buy Marketing X-Ray. The skill folder and setup guide arrive by email.

Marketing X-Ray at a glance

Marketing X-Ray is an AI agent skill for Claude Code, Codex CLI, Gemini CLI, and other agents that read SKILL.md. A behavioral-science interrogation of your offer that ends in seven ranked moves. Best for: Claude skill for marketing strategy.

Works with
Claude Code, Codex CLI, Gemini CLI, Cursor, GitHub Copilot
Category
Growth and outreach
Price
$49, one payment
Requirements
Needs a paid Claude plan with Claude Code. Reading live pages works best with a web scraping tool such as Firecrawl, which has a free tier. The moves are suggestions to test, and results depend on your market.
Included
Eleven-section strategy document, Seven ranked moves with copy, 30-day test plan, Quick and full depth modes

What Marketing X-Ray produces

Sample strategy document, section 1: what a meal plan service thinks it sells versus what it actually sells.
The honest diagnosis. You learn what you actually sell and why the buyer hesitates. (sample output)
Sample reframe page with the old and new frame side by side and the old headline struck out.
The reframe. You get a new frame for the same product, with a headline you can test. (sample output)
Sample move 1 of 7 with its copy line, test, metric, and a two-week test plan.
Ranked moves with copy. Each move comes with the placement, the exact copy, the test, and the metric. (sample output)

Hand it the business. Get back a strategy you can test.

It reads what you give it, interrogates it, and writes one document.

  1. Give it the context. A pitch, a landing page link, a competitor, or a messy paragraph. It reads a few pages on its own and never blocks on missing detail.
  2. It names the real problem. It questions the offer like a behavioral economist and writes the diagnosis before any advice. The moves exist to fix the named problem.
  3. Test the moves. Seven ranked moves, each with the exact copy, the place it goes, the test, and the metric. The 30-day plan ends every week on a decision.

Generic marketing advice fits every business, so it helps none.

A chatbot says "build a community". A consultant says it for a four-figure fee.

Marketing X-Ray

  • Diagnosis first. It ranks the one to three problems that block sales.
  • Real copy in every move. Each of the seven moves carries the actual line or script.
  • Cheap tests. Every move is testable this week for under a hundred dollars.
  • A 30-day plan. Four weeks, each ending on a keep or kill decision.

Asking a chatbot

  • Lists, not a diagnosis. Ten tactics with no reason to pick any one of them.
  • Advice with no copy. It says "sharpen your headline" and writes no headline.
  • Rational buyer model. It assumes people compare features on a spreadsheet.
  • No test plan. You get ideas and no way to know which one worked.

A strategy consultant

  • Weeks to a deck. Discovery calls come before any recommendation.
  • A four-figure fee. Per engagement, and copy is often a separate quote.
  • Framework reuse. The same deck template shows up for every client.
  • Hard to rerun. A new offer next month means a new engagement.

It reads your buyer, not a textbook buyer.

The skill treats your customer as a person who decides on status, fear, trust, and habit, then explains it all afterward with logic. It rejects any paragraph that would fit a different business. When context is thin it still gives its best moves, then lists the questions whose answers would sharpen them. Answer those and run it again.

Questions about Marketing X-Ray

Does Claude have a marketing skill?

Claude has no built-in marketing strategy skill. This one adds a behavioral-science method: it questions your offer, maps what the buyer really decides on, and returns seven ranked moves with copy you can test.

Can AI generate a marketing strategy?

It can draft one, and most generators return a generic plan. This skill starts from your page or pitch, names the psychological block, and ties every move to a placement, a test, and a metric.

What do I need to give it?

Anything from one sentence to a full brief. A landing page link and a competitor link give the best first run.

What does the document contain?

A diagnosis, a customer psychology map, the ranked hidden problems, three reframes, seven moves, positioning with a landing page hero, a channel plan, ten small-detail fixes, a warning about what not to optimize, a 30-day plan, and open questions.

Can I get a shorter version?

Yes. Ask for a quick diagnosis, just the moves, positioning only, or channels only. Every short version keeps the diagnosis.

Does it write the copy too?

Yes. Every move carries the real line, hook, email, or script. A description of copy does not count.

Will I need to rebuild my product?

No. It rejects any move that needs a rebuild before you can test it.

Which Claude plan do I need?

A paid plan with Claude Code. Pro is enough for one full document per session.

What else do I pay for?

Nothing required. A Firecrawl key lets it read live pages, and the free tier covers a few runs a month. You can paste the text instead.

Does it work for B2B and services?

Yes. It works for SaaS, services, consumer apps, and local businesses. Two different buyer types get two psychology maps.

What if the first document feels generic?

Answer the questions at the end of it and run it again. Real prices, objections, and conversion numbers change the ranking.

Does this skill work with Gemini CLI, Codex, Cursor, or GitHub Copilot?

Yes, with one caveat. The skill is a SKILL.md folder in the Agent Skills open standard, which Claude Code, Codex CLI, Gemini CLI, Cursor, and GitHub Copilot all load. It is built and tested on Claude Code. Steps that lean on Claude-only features, such as parallel subagents, run one after another or need a manual step in other agents.

How do I install an agent skill?

Copy the skill folder into your agent's skills directory: ~/.claude/skills for Claude Code, or the skills folder your agent documents for Codex CLI, Gemini CLI, Cursor, or Copilot. The agent reads the description and loads the skill when your request matches it. Each skill ships with a setup guide for any tool it needs.

Related skills

  • Signals Proposal: Turns what buyers say in public into ranked actions, content ideas, and keywords.
  • Dream 100 Outreach: Scores your ideal prospects, researches each one, and writes the message and the gift.
  • GTM Toolbelt: Decides which tool owns each outbound job, then runs prospecting, warm-up, and listening at the lowest cost.
  • YC Founder Outreach: Screens a YC batch for founders who can buy, finds a verified email, and drafts one personal note each.

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